The very scenario:
You are at a trade show or networking party, you meet a prospective client. They are very impressed in your product and service offering and ask to get your business chip. You are happy to oblige and excited for the opportunity. The fact is, you lose credibility when your prospect sees your email address is often a free one provided by the likes of Yahoo and Gmail as well as an Internet service provider such as Comcast or Tim mail Alice.
How can a potential customer or prospect really take you serious lenders email account does not really reflect your real enterprise?
An email address of yourcompany @ gmail or yourcompany @ comcast looks unprofessional and prospects will calculate your products and service as second-rate.
Any business firm that relies on free email services for business correspondence will get it difficult to convince its target market that its offerings are not inferior. Perception is crucial in the business world and continues one of the key elements that influence a person’s decision to do business on hand, or not.
Using free email services may be a major discouraging factor to potential clients. You do not want to lose a big business work because of the wrong perception clients have of you. You can actually overcome this hurdle by simply getting your domain name registered so you can use business emails for your correspondence and open your online business to significant business opportunities.
Not making the small investment on registering a company domain gives the appearance that you are cheap not a serious business organization.
Since registering a domain name comes at the minimum cost, it is expected that a financially stable organization would be able to secure its own identity. Your lack of effort and minor investment in acquiring a domain name leaves your prospects with the impression you are not a viable company and perhaps, weak financially.
When you are understood cheap, your products and services will be labeled mediocre in the minds of your company existing and prospective customers. This could negatively affect your sales and profits, hamper the growth of your organization, and threaten your coping in the market space in the midst of your competition.
Using a free email provider for business implies lack of credibility and prospects may wonder if your company is stable and you are here to stay.
Credibility is usually a major component in achieving business success and this may not be over-emphasized. Your clients need to know they can trust you by their money and information before they will do business with you. Small businesses will need to prove to their prospective clients that they are trust-worthy and allowed to handle big projects and keep their personal information safe.
Prospects need to be absolutely sure that you are here to stay. A stable business relationship is required associated with prospective clients. Your clients need to be assured that you will have the test of time. Having your own business email sends the very signal that you are stable, dependable, and here for the long run.
Your online business may be subjected to hijacking and leave your customers vulnerable to deception.
With the abundance of information now being communicated through e mail, the security level of your electronic communications must be sufficient good enough to handle the delicate nature of business correspondence. Tough regulations require a high level of privacy and security in the interests of the exchange of information, which cannot be guaranteed by free of charge email services.
Not only do free email services tend to consist of lots of adverts and linked to spam mails, these types are actually subject to hijacking by fraudsters to defraud your buyers. Several cases have been reported where unsuspecting businesses take their professional bank accounts compromised by scammers who are known for intercepting the emails of companies that use free electronic mail services. Trying to save a few bucks by using a free email program is not worth the agony the financial loss leads to to both you and your clients.
A business email provided by yourcompany @ yahoo or yourcompany @ aol will likely be presumed unsafe or spam.
Along with the many security problems that come with a free email service is the fact that many emails right from free providers are flagged as SPAM or Fast, just by the email domain itself. Your correspondence will likely end up stuck in spam filters or assumed as not very safe or junk and will likely be rejected, not delivered, or simply immediately deleted and never opened.
You get what you pay for.
Although option to send online messages at no cost may seem alluring for a small business owner with a small budget, the drawbacks are not for that reason visible on the surface. You are left with many limitations when using a cost-free service such as Gmail. Trying to get support and help through a cost-free email provider is almost impossible. Because the service is no cost, these companies have very limited support resources for its users.
If you are using a message account provided by your Internet services provider, what happens should you need to switch providers? What if the provider becomes acquired and you are forced to change your email address? Suddenly, your current and prospective purchasers are unable to reach you. In addition , you have the high cost of reprinting business cards, letterhead, and other literature. Then there is the daunting endeavor of changing your information anywhere your company appears online such as databases and social media sites — and don’t forget all those user accounts you’ll update so you don’t miss a crucial notification.
Having email address addresses such as info @ yourcompany, support @ yourcompany, or sales @ yourcompany creates the impression that business is reputable and well-structured and ready to do legitimate business.
Clients tend to respect and place a higher value regarding firms that can be reached through separate business email looks at for different types of correspondence. This gives the impression you are prepared and proficient in processing inquiries, requests, and comments. In a similar fashion, it makes it easier for you to sort out your emails from a more efficient way and therefore your response to such inquiries shall be faster.
Apart from having a personalized domain such as you @ yourcompany, the major difference between the types of email accounts above mentioned and having your own is simple – control. As the manager of your domain, the email account belongs to you as well, signifying you have control of where and how it is managed. You can understand what security features are implemented in order to keep your customer’s tips safe and your company compliant with regulators.