A lot social media has evolved from a communication tool between people to a good dominant driving force on the World Wide Web. Nowadays social media has a huge result not only on the digital realm, but also on business, national healthcare, trends and almost all aspects of our world.
A common assumption is actually social networks are totally driven by people, but which may be partially incorrect, in reality social networks are driven by major forces and media giants. In reality people are not by using social media, but social media is shaped for them and they basically follow, which is a sad reality by itself because social networks was supposed to be driven by the people not the other way around.
How this is often related to football. Football is the most popular sport on earth, above 3. 4 Billion people watched world cup last year, almost half of the planet! And it was estimated that around 1 billion people watched world Cup 2014 finalized between Germany and Argentina. Traditionally football has always been obscured by TV, newspapers and ข่าวฟุตบอล websites. But in recent years one of the striking started taking an important portion of this coverage. With the adjust from traditional news to social media news, and by computer devices to mobile devices, people now are more pleasant in consuming football news in their favorite social network, from the comfort of their mobile devices. You can get all football news out of all sources at your news feeds depending on the pages that you really follow, compare this with search engines or bookmarking quite a few websites, the first option became the more popular method of following sporting events.
Although football has good presence in very best social networks but for football enthusiasts that presence is losing or not enough, for instance you still do not get updated with all baseball events, and as a football fan you will need to do tedious search to follow all the pages you are interested in. Other problem is the fact that football news are buried inside swarm of articles and reviews from all other subjects, where you cannot easily filter out article content that are not related to football.
Football fans deserve their own social network which is where they can talk exclusively about football and share corresponding news and stories. They need social channels that are specialized for football fans, where they can meet, interact and publish football passion. They need a place where they can follow the current news and matches results without the need to leave to get the information.
In a new world governed by social media, people are being addicted to the ease of access to information that social media provides. And since people are obsessed with ease of access to what they are interested in, the future of advertising and marketing will be shifting towards niche social networks that are specialized in special interests and affinities.